Welcome to Summerland, where banking meets community values. We are a customer-owned bank and a certified B Corporation, dedicated to serving the residents of a vibrant Northern Rivers Region. At Summerland, we prioritise the well-being of our customers and our environment, ensuring that every financial decision we make aligns with our commitment to social and environmental responsibility. As we continue to grow, we are seeking passionate individuals who share our vision and want to contribute to the positive impact we make in our community. Join us and become part of a team that values integrity, sustainability, and the power of banking for sustainable community.
About the Opportunity
We have an exciting opportunity for a Brand and Campaign Coordinator to join our Marketing team in the Lismore Head Office, NSW 2480.
This position would suit a person who is proactive and detail-oriented, has a strong passion for marketing and a keen interest in promotional activities.
You are vibrant and able to use your initiative to work autonomously as well as part of a team. You enjoy a fast paced, varied, and diverse workload. An open and willing disposition means you are at ease learning new things and developing relationships with a variety of people. You act with integrity in all interactions with others believing in authentic relationships as the foundation of exceptional customer service.
Working closely with the Head of Marketing, you will assist in the execution and coordination of essential marketing initiatives. You thrive in managing promotional materials, implementing marketing campaigns, and supporting brand management efforts. With a hands-on approach and a solid grasp of marketing operations, you're eager to contribute across a range of activities within a respected community banking organisation.
Keey Responsibilities:
Manage campaign activity, ensuring key activity is effectively prioritised.
Plan and manage internal and external events.
Work with the Content Marketing Specialist to roll out paid social campaigns.
Management and optimisation of PPC campaigns, managing external resource where required.
Management of marketing automation workflows and email campaigns.
Plan and manage marketing campaigns and 'always-on' continuous lifecycle marketing activities, such as lead nurturing and retargeting programmes, to build brand awareness, generate leads and convert to sales.
Regular reporting and evaluation, using insights to continually review and optimise key marketing activity and spend.
Reporting and evaluation around key customer metrics of customer engagement and NPS.
Facilitating the conversation of prospective customers into members through the delivery of effective marketing campaigns.
Analysing the success of each sponsorship and event, identifying and recommending actions to improve ROI and visitor experience.
Work with the team to take lead on delivery of content marketing strategy, content marketing, influencer relationship management activity and managing external resources to deliver and spread high-quality, relevant content.
Working for Summerland
Our values are:
People Matter Most
Be Brave
Default to Positivity
Make Each Other Proud
Keep it Simple
Our value of 'People Matter Most' is the cornerstone of Summerland as we know our people are integral to the success of the business. Summerland is committed to creating a culture that enables staff to reach their full potential. Our people are guided by the customer-owned banking philosophy with staff working together with an approach that is collaborative, open, and transparent to ensure the sustainability of community. This is evidenced by Summerland being awarded the Kincentric Best Employer Award for the past three years.
What We Can Offer
In return for your hard work and dedication you will receive:
To view the Position Description, please visit our Careers page.
Click "Apply" and upload your resume and cover letter addressing the selection criteria in your application.
Applications Close: Monday 5 May 2025.
For further information about the position details or if you require any reasonable adjustments to the recruitment process or the role, please contact Liz Shepherd, Head of Marketing on 1300 728 728
Desired Skills and Experience
Summerland promotes a culture that actively seeks to include, welcome, and value diversity to enable people to contribute their best work. We encourage people of all abilities, Aboriginal and Torres Strait Islander people, young people, and people from culturally diverse backgrounds to apply for this job.
Our screening process will include a mixture of online screening and assessment tools. As a guide, you should expect the process to include the following components:
Resume and Cover Letter Screening
Initial Phone Interview
Live Online or Face-to-Face Interviews
If you are passionate about this role, and can demonstrate the skills and experience required, then we look forward to hearing from you.
To find out more about Summerland, our culture and benefits, please visit: www.summerland.com.au
